- Date: 27 April 2018
- Author: Pete Pearson, Director of Food Waste
Food matters. When we waste food, we waste the energy, water and often wildlife habitat that was sacrificed to grow that food. Every bit of food we produce is precious and should be valued to its highest potential. WWF is working with Kroger on ZeroHungerZeroWaste, to help them achieve a zero waste future. We've seen time and again that what gets measured gets managed. We're starting by identifying where food loss occurs within their business and beginning the journey to eliminate waste across the company by 2025.
Stop Food Waste Day is a perfect reminder that there's much we can do to eliminate food waste in our own lives. Your own journey can begin with identifying and implementing and SHARING ways to reduce your own food waste every day.
In honor of Stop Food Waste Day, we're excited to share this video and encourage YOU to share your ideas, tips and photos on how to cut waste with your friends and family on social media.
Be a #ZeroHero - join our fight against food waste and help WWF protect wildlife and their habitat.